Professional Web Design Tools and Tricks
Search Engine Optimization (SEO) is the practice of increasing the quantity and quality of traffic on your website and it is the most technical part of web marketing. This is because SEO helps to promote the site and also requires some basic technical knowledge. SEO can be defined as operating to optimize a web page or entire website to make it friendlier to search engines.
The basic rule is that SEO do not guarantee top position of our web sites, but if we neglect the basic requirements, it certainly will not be noticed by search engines. It is also important to set realistic goals. SEO is not advertising. Of course, you can use paid services to promote your site, but the meaning of SEO optimization is to pull more traffic and visitors to your web site because it provides information that consumers seek, and not because you paid for it.
Technology is continually progressing, but no matter how much effort you put in a great design with many pictures and multimedia features, the search engine will ignore the beauty of your site and will focus on one thing – the content.
Keywords – the most important weapon in the arsenal of optimization
To select the right keywords is not an easy task. It seems that the times in which you can optimize for a single word are already gone. Now that the Internet is full of continuously updated information it is nearly impossible to achieve top rating with one keyword. For example: if your web site offers tires, the keyword “tire” is mandatory, but you’ll get a much better result if you focus on the specifics of the goods offered by you – German tires or German tires for vans. Ideally you know well your clients and know exactly what are they searching for. A good trick is to use synonyms as keywords.
The next step is to have good repeatability of keywords on your site. We recommend repeatability of 3-7% for main keywords and 1-2% for secondary keywords.
The quantity of keywords is not so important as the quality of your keywords. Keywords found in the page title, headings and first paragraph has greater weight.
Paid Ads and Services
Paid ads are a good way to increase traffic to your web site. The correct choice of professionals will ensure good positions in search engines. Google and other search engines offer top placement fee. Users generally do not like paid links. It looks like you have paid for a place, where you do not deserve to be.
We believe that a highly professional web site is the milestone to the success and rapid development of any business. All the web solutions we provide are developed according to your company needs and expectations. We feel proud of the fact that we optimize our software with high ranking in mind, which makes our product customized and unique to each client.
Professional web design has numerous of advantages, which drives small and medium companies, as even leading brands to use internet web sites as their main showcase. By choosing the solutions provided by us you make a highly effective investment in enhancing quality for your business.
Our professional team will offer you a full gamma of services that meets the needs your company has for a high quality web site.